A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. Both startups and established companies use business plans.
What Is a Business Plan?
A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. Both startups and established companies use business plans.
A business plan is an important document aimed at a company’s external and internal audiences. For instance, a business plan is used to attract investment before a company has established a proven track record. It can also help to secure lending from financial institutions.
Furthermore, a business plan can serve to keep a company’s executive team on the same page about strategic action items and on target for meeting established goals.
Although they’re especially useful for new businesses, every company should have a business plan. Ideally, the plan is reviewed and updated periodically to reflect goals that have been met or have changed. Sometimes, a new business plan is created for an established business that has decided to move in a new direction.
KEY TAKEAWAYS
- A business plan is a document describing a company’s core business activities and how it plans to achieve its goals.
- Startup companies use business plans to get off the ground and attract outside investors.
- A business plan can also be used as an internal guide to keep an executive team focused on and working toward short- and long-term objectives.
- Businesses may create a lengthier traditional business plan or a shorter lean startup business plan.
- Good business plans should include an executive summary and sections on products and services, marketing strategy and analysis, financial planning, and a budget.
How to make a perfect Business Plan? Details
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How Do You Write a Business Plan?
Business plans are essential to running your business and can help you secure the funding you need to start your operations. You can choose between a traditional or a lean business plan.
A traditional business plan is very comprehensive with a lot of details. This includes a summary of the company and the ways it will succeed. It also includes information about your market, management, products and services, marketing, and sales projections.
Lean formats are shorter but still contain very useful information such as partnership details, outlines of the business activities and customer relationships, cost structures, and revenue streams.
You can find templates online or come up with your business plan document.
What Is a Business?
The term business refers to an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or non-profit organizations fulfilling a charitable mission or furthering a social cause.
Businesses range in scale from sole proprietorships to international corporations and range in size from small to large. The business term also defines the efforts and activities of individuals to produce and sell goods and services for profit.
KEY TAKEAWAYS
- A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
- Businesses can be for-profit entities or non-profit organizations.
- Business types range from limited liability companies to sole proprietorships, corporations, and partnerships.
- Some businesses run as small operations in a single industry while others are large operations that spread across many industries around the world.
- Apple and Walmart are two examples of well-known, successful businesses.
Types of Business Plans
Business plans help companies identify their objectives and remain on track to meet goals. They can help companies start, manage themselves, and grow once up and running. They also act as a means to attract lenders and investors.
Although there is no right or wrong business plan, they can fall into two different categories—traditional or lean startup. According to the Small Business Administration (SBA), the traditional business plan is the most common. It contains a lot of detail in each section. These tend to be longer than the lean startup plan and require more work.
Lean startup business plans, on the other hand, use an abbreviated structure that highlights key elements. These business plans aren’t as common in the business world because they’re short—as short as one page—and lack detail. If a company uses this kind of plan, it should be prepared to provide more detail if an investor or lender requests it.
Understanding a Plan for Business
The term business often refers to an entity that operates for commercial, industrial, or professional reasons. The concept begins with an idea and a name, and extensive market research may be required to determine how feasible it is to turn the idea into a business.
Businesses often require business plans before operations begin. A business plan is a formal document that outlines the company’s goals and objectives and lists the strategies and plans to achieve these goals and objectives. Business plans are essential when you want to borrow capital to begin operations.
Determining the legal structure of the business is an important factor to consider, since business owners may need to secure permits and licenses and follow registration requirements to begin legal operations.1 Corporations are considered to be juridical persons in many countries, meaning that the business can own property, take on debt, and be sued in court.
Most businesses operate to generate a profit, commonly called for-profit. However, some businesses that have a goal to advance a certain cause without profit are referred to as not-for-profit or nonprofit. These entities may operate as charities, arts, culture, educational, and recreational enterprises, political and advocacy groups, or social services organizations.
Business activities often include the sale and purchase of goods and services. Business activity can take place anywhere, whether that’s in a physical storefront, online, or on a roadside. Anyone who conducts business activity with financial earnings must report this income to the Internal Revenue Service (IRS).
A company often defines its business by the industry in which it operates. For example, the real estate business, advertising business, or mattress production business are examples of industries. Business is a term often used to indicate transactions regarding an underlying product or service. For example, ExxonMobil conducts its business by providing oil.
Important: A name is often one of the most valuable assets of a business, so it’s important that business owners choose their name wisely
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